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Facebook is reportedly shelving plans to show ads in WhatsApp messenger

8 monthes ago   |   By 9to5Google

We have some good news from Facebook. According to the Wall Street Journal, the firm is planning to drop its controversial plan for ads within WhatsApp messenger.
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Facebook Ditches Plans To Introduce Ads In WhatsApp

Facebook Ditches Plans To Introduce Ads In WhatsApp

8 monthes ago   |   By Ubergizmo

WhatsApp had a bit of a mixed business model at the start. The company had initially charged users an annual subscription fee, but they later removed it, and ever since then, the app has been free to use. When Facebook acquired it, there was no doubt that the company planned to monetize the app, but how exactly would they do that? Last year WhatsApp had confirmed that they would be inserting ads into Status updates , similar to Instagram's Stories, but now according to a report from The Wall Street Journal, Facebook is abandoning those plans. The report claims that Facebook's zeal to...
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WhatsApp dark mode is coming very soon, and it won't be full of ads

WhatsApp dark mode is coming very soon, and it won't be full of ads

8 monthes ago   |   By Tech Radar

The long-awaited WhatsApp dark mode is nearly ready for release, judging by files hidden in the app's latest beta release, and WhatsApp's parent company Facebook has reportedly scrapped plans to insert ads into your conversations. WABetaInfo , which specializes in tearing down WhatsApp beta releases to discover hints of upcoming features, had discovered several new assets in the latest release that show just how close the new dark mode is to completion.
WhatsApp dark mode: everything you need to know How to enable dark mode for Facebook How to activate dark mode for Google Chrome
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Facebook Shelves Controversial Plan to Insert Ads into WhatsApp

Facebook Shelves Controversial Plan to Insert Ads into WhatsApp

8 monthes ago   |   By Mac Rumors

Facebook's controversial plan to sell ads in WhatsApp has been put on the back-burner, according to a new report today from The Wall Street Journal .
WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team's work was then deleted from WhatsApp's code, the people said. Plans to monetize WhatsApp were floated no longer after Facebook acquired the messaging service in February 2014 for $22 billion. WhatsApp co-founder Jan Koum and Brian Acton continually pushed back...
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Facebook abandons plan to sell ads in WhatsApp

Facebook abandons plan to sell ads in WhatsApp

8 monthes ago   |   By iMore

But it is still hoping to monetize the app through the Status feature...
What you need to know
Facebook is "backing away" from plans to sell ads inside of WhatsApp.
The Wall Street Journal reports that the team working on the feature has been disbanded in recent months.
The code they'd written into to WhatsApp has also been deleted.
Facebook has reportedly abandoned efforts to sell ads inside WhatsApp, plans that resulted in co-founder Jan Koum leaving the group in 2018.
According to the report :
Facebook Inc. is backing away from efforts to sell ads in WhatsApp, in a retreat from a...
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