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GamesBeat 2016 panel delves into balancing monetization and retention

2 years ago   |   By VentureBeat

Everybody wants to make money with free-to-play games, but they don't want to turn up the monetization so high that it turns off loyal players. So we're happy to announce our newest panel for GamesBeat 2016 : Balancing monetization and retention. Sponsored by AdColony, the panel will offer some tips and tricks that game companies have learned to enable them to walk the line as they make money from ads or in-app purchases, without alienating players.
Above: Greg Canessa is senior vice president of GSN's Sparcade app. Image Credit: GSN
Of course, we're assuming there's a trade-off here...
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