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Teen app TBH taught Facebook a 'psychological trick' to target high schoolers

4 monthes ago   |   By Tech Radar

Facebook closed teen social app TBH last month - but not before learning some sneaky tactics for targeting high schoolers. In a leaked internal memo obtained by Buzzfeed News , TBH's founders shared what they called a "psychological trick" for attracting young users. "Our team obsessed with finding ways to get individual high schools to adopt a product simultaneously," it said. "We designed a novel method that was reproducible, albeit non-scalable."
The Golden Launch Hour
That method involved Facebook's own photo-sharing site Instagram. Many teens include the name of their high school on...
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