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What Role Does UX Research Play In Creating Better Apps?

7 days ago   |   By Apptentive

When it comes to designing and building a mobile app that your target users will love, there's one piece of the puzzle you can't afford to overlook:
In-depth and actionable RESEARCH.
Without research, your app building team is acting on impulse only. You don't know what your target customer actually wants, why they want it, or how you should deliver it to them. If you don't create a user experience your target users latch onto, they won't bother coming back for more.
Here's the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to...
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