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Sony TVs And Blu-ray Players To Get In-Program Shopping

17 days ago   |   By Ubergizmo

Want to buy that leather jacket your favorite TV detective was wearing? Sony wants to make it easier for you to locate and purchase said jacket. The company has teamed up with Connekt to add in-program shopping to its TVs and Blu-ray players.
This partnership immediately brings Connekt's ShopTV app through Sony's app store on its smart televisions. It will later extend to “in-program purchasing” through voice-controlled shopping. What this means is that viewers will be able to purchase items soon after they see them on TV. That's not really going to be helpful for impulse shoppers now, is...
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