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Next-Generation Product Placements Coming To Your Favorite TV Show

1 month ago   |   By Ubergizmo

Are any of the objects on the table, real? Ryff 's Placer is a video platform that allows for the real-time manipulation of video streams. The company has come out of stealth mode and announced the first application of Placer : product placements. The paradigm shift could be as significant as when web advertising first became targeted. As you know, Product Placements in Hollywood consists of featuring a sponsor's product within the context of a film or TV show. It is a lucrative business, but one that is far from running optimally: the deal must be negotiated in advance, and once the...
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Ryff lets advertisers place any virtual object into commercials and films

Ryff lets advertisers place any virtual object into commercials and films

1 month ago   |   By VentureBeat

Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-cola, in a scene in a movie or a TV show. Los Angeles-based Ryff has figured out how to do this digitally with cloud technology. Ryff figures out the places...
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