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Next-Generation Product Placements Coming To Your Favorite TV Show
8 monthes ago | By Ubergizmo
Are any of the objects on the table, real? Ryff 's Placer is a video platform that allows for the real-time manipulation of video streams. The company has come out of stealth mode and announced the first application of Placer : product placements. The paradigm shift could be as significant as when web advertising first became targeted. As you know, Product Placements in Hollywood consists of featuring a sponsor's product within the context of a film or TV show. It is a lucrative business, but one that is far from running optimally: the deal must be negotiated in advance, and once the...
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Ryff lets advertisers place any virtual object into commercials and films
8 monthes ago | By VentureBeat
Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-cola, in a scene in a movie or a TV show. Los Angeles-based Ryff has figured out how to do this digitally with cloud technology. Ryff figures out the places...
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Microsoft's Your Phone Companion app allows users to sync their Android phone with their Windows 10 PC. Texts, notifications, and photos can be sent to your desktop or laptop... Read more ...
9to5Mac Happy Hour 225: iOS 12.3 release, Apple Pay stickers, iPhone XR 2 rumors
This week Benjamin and Zac discuss iOS 12.3 and the all-new Apple TV app, AirPlay 2 on Samsung Smart TVs, watchOS 5's newest Apple Watch faces, Apple Pay stickers and how they... Read more ...
Italy investigating Google over lack of 3rd-party Android Auto mapping apps
Ahead of I/O 2019, Google announced a redesign of the in-car Android Auto experience , and later that week revealed how the phone app was being replaced by Assistant's new... Read more ...