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Next-Generation Product Placements Coming To Your Favorite TV Show
5 monthes ago | By Ubergizmo
Are any of the objects on the table, real? Ryff 's Placer is a video platform that allows for the real-time manipulation of video streams. The company has come out of stealth mode and announced the first application of Placer : product placements. The paradigm shift could be as significant as when web advertising first became targeted. As you know, Product Placements in Hollywood consists of featuring a sponsor's product within the context of a film or TV show. It is a lucrative business, but one that is far from running optimally: the deal must be negotiated in advance, and once the...
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Ryff lets advertisers place any virtual object into commercials and films
5 monthes ago | By VentureBeat
Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-cola, in a scene in a movie or a TV show. Los Angeles-based Ryff has figured out how to do this digitally with cloud technology. Ryff figures out the places...
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9to5Toys Lunch Break: $150 off 10.5-inch iPad Pro, AirPods $140, Logitech TV...
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Samsung outs Galaxy Watch Active, Fit e and Galaxy Buds in own app
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Google Takes a Stand Against Malicious Software, with over 1 Million Play...
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Hackers used Apple tech to put malicious apps on iPhones
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Apple Enterprise Developer program being used to offer pirated apps
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Apple's Enterprise Developer Program Also Being Used to Distribute Hacked Apps
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Upcoming Google Maps Update Will Automatically Delete Location History
Not a fan of Google storing your location history while using Google Maps? That's actually a feature that some are finding to be a bit invasive in terms of privacy , but the... Read more ...
Apple Pay Holdout Kroger Launches New 'Kroger Pay' Service
Popular grocery store chain Kroger has launched a new mobile payments service called Kroger Pay , which it will be using in lieu of Apple Pay . According to a WCPO , a local... Read more ...