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Microsoft Playing The Long Game In The Digital Assistant Market

7 days ago   |   By Ubergizmo

As far as digital assistants are concerned, Amazon was considered to be somewhat late to the game and entering into a market where companies like Apple, Microsoft, and Google had long established their own digital assistants, but yet Amazon managed to fight their way to the top with Alexa and spawned a series of smart speakers. This also resulted in other companies such as Google and Apple following suit, but what about Microsoft's Cortana? Despite Alexa and Google Assistant featured so prominently during CES, Microsoft doesn't seem too worried and seems to be playing the long game...
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