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Nintendo loosens grip on YouTube videos about its products

14 days ago   |   By Tech Radar

If it feels like there's more YouTube videos about franchises like Red Dead Redemption, Grand Theft Auto and Fortnite than there is around Mario Party, The Legend of Zelda and Pokemon, it probably has something to do with the Creators Program, a policy instituted by Nintendo that squirreled away up to 40% of a YouTube video's ad revenue after YouTube had taken a cut. It's an antiquated program that streamers hate and one that ultimately limited the amount of Nintendo-focused videos on YouTube, Twitch, Twitter, Facebook and other streaming and video hosting sites. But, thankfully, according...
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Nintendo loosens content restrictions, ends revenue splitting for video makers

Nintendo loosens content restrictions, ends revenue splitting for video makers

14 days ago   |   By Ars Technica

Enlarge / Uh, Mario, that thing you're so proudly presenting doesn't exist anymore, dude.
For nearly three years now, creators who wanted to make money from videos that included footage of Nintendo games had to go through the onerous approval and content requirements of the Nintendo Creators Program , which also gave Nintendo a 30 percent cut of any ad revenues. Today, Nintendo announced it would be halting that program at the end of the year , in favor of a new set of "basic rules" for video creators. If those rules are followed, Nintendo now says, "we will not object to your use of...
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