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Nintendo starts moving to a Wii-like “non-gamer” strategy for the Switch

14 days ago   |   By Ars Technica

Enlarge / I haven't played any video games recently, but this "Switch" appeals to me somehow...
After a launch year "aimed at Nintendo fans and avid game players," Nintendo is planning to target less-traditional game players in the Switch's second fiscal year. That's according to outgoing Nintendo President Tatsumi Kimishima, who spoke about widening the system's appeal in a recent investor Q&A .
"In this second year, the initiatives we are planning come from our recognition that we also have to challenge ourselves to delivering Nintendo Switch into the hands of consumers who have never...
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