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Google's latest ad types target the increasing trend of watching YouTube on TVs

20 days ago   |   By 9to5Google

While all the YouTube attention may be centered on the upcoming music streaming service , the Google company last night announced new ways for advertisers to target television viewers. Revealing an interesting trend, new ad types will help those who watch YouTube on the big screen.
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Google Preferred Will Power YouTube TV Advertising

Google Preferred Will Power YouTube TV Advertising

20 days ago   |   By Android Headlines

Video giant YouTube is expanding into premium TV via the YouTube TV initiative, and Google has revealed that it will soon begin using its Google Preferred platform to sell advertisements on the new service. This move was announced as part of the NewFronts advertising blitz that happens in the digital world once every year, during which a number of companies try to woo advertisers and score new revenue channels for their services. Google's somewhat bold move will put the same ads in front of YouTube TV subscribers that are seen by viewers watching the top 5% of YouTubers without YouTube...
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