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Smaato: Media, retailers, and automotive are the top advertisers in mobile games

6 days ago   |   By VentureBeat

Smaato analyzed its data from its real-time advertising platform and it came up with the top advertisers who spend the most money on ads for mobile games. The study found that media accounted for 26 percent of ads, retailers accounted for 21 percent, and automotive accounted for 17 percent. Food and beverage was 9 percent, and telecom was 8 percent...
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