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Bite-Sized Learning Techniques for Mobile Customer Onboarding

2 monthes ago   |   By Apptentive

The Awareness-Interest-Desire-Action, or AIDA, theory has been used to illustrate a customer's purchasing journey for over a century now. In recent times, it has been proposed that the purchasing process may actually extend beyond ‘Action' to include ‘Satisfaction.'
Onboarding is an inextricable component of customer satisfaction, and there are several ways to do this. Traditionally, manufacturers have included user manuals with their products to onboard customers. More recently, customer onboarding processes include the use of knowledge databases, one-on-one training programs, and even...
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