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Apple Using New Strategies To Boost Sluggish iPhone Sales

8 days ago   |   By Ubergizmo

There have been quite a few reports recently suggesting that Apple's new iPhones aren't selling as well as the company might have hoped. A new report points out that Apple is now experimenting with new marketing strategies that it has rarely used before in order to reignite sales of the iPhone. The strategies include generous device buyback terms and even discount promotions.
Bloomberg reports that Apple executives have moved some marketing staff from other projects to focus on improving sales of the iPhone. This happened merely a month after the iPhone XS went on sale and close to the...
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Apple changes iPhone marketing tactics amidst reports of slowing sales

Apple changes iPhone marketing tactics amidst reports of slowing sales

8 days ago   |   By VentureBeat

In past years, iPhones didn't need to be discounted on Apple's own website, but after reports of iPhone production cuts, Apple is offering deals.
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Tim Cook: Apple won't tolerate white supremacists, conspiracy theorists

Tim Cook: Apple won't tolerate white supremacists, conspiracy theorists

8 days ago   |   By Ars Technica

Enlarge / Apple CEO Tim Cook looks on as the new iPhone X goes on sale at an Apple Store on November 3, 2017 in Palo Alto, California.
Apple CEO Tim Cook further condemned white supremacists when he accepted an award from the Anti-Defamation League at an event in New York on Monday. The ADL honored Cook with its first ever Courage Against Hate Award , and the tech CEO took his time on the stage to address Apple's stance against hate speech and what he thinks are tech companies' responsibilities to customers.
"From the earliest days of iTunes, to Apple Music today, we have always...
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Apple Reportedly Reassigned Some Marketing Staff to Work on Bolstering Sales of iPhone XS and iPhone XR

Apple Reportedly Reassigned Some Marketing Staff to Work on Bolstering Sales of iPhone XS and iPhone XR

8 days ago   |   By Mac Rumors

Apple moved some of its marketing staff off other projects to focus on bolstering sales of the latest iPhone lineup in late October, around the time the iPhone XR launched, according to Bloomberg 's Mark Gurman.
The report cites an unnamed person familiar with the situation who described the move as a "fire drill" and "a possible admission that the devices may have been selling below some expectations," a concern shared by some analysts and investors. Apple's stock price has plunged nearly 17 percent since November 1.
Apple is certainly marketing the latest iPhones more aggressively than...
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Apple's new active military and veteran discounts price the iPhone from $404

Apple's new active military and veteran discounts price the iPhone from $404

8 days ago   |   By Phone Arena

Apple has launched a new program for active military and veterans' discount in a dedicated section of its website. Different from Apple's educational discounts, it still offers 10% off plenty of new gadgets, including iPhones.
The handsets, for instance, start from just $404 for a brand new iPhone 7, and the new iPhone XR can be had for $674 instead of $749. Needless to say, the largest XS Max has the largest absolute discount, bringing it down to a sub-$1000 price which is unattainable for members of the general public.
You have to be an ...
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Apple reportedly reassigned some marketing staff to focus on boosting new iPhone sales

Apple reportedly reassigned some marketing staff to focus on boosting new iPhone sales

8 days ago   |   By 9to5Mac

We have already seen Apple aggressively promote trade in bonuses , moves that the company does not typically make in the wake of the release of new iPhones. However, it seems like Apple is working harder than ever to push unit sales this time around.
Bloomberg reports that Apple told some marketing staff to put their work on hold and switch to focusing on iPhone marketing, another sign that iPhone XS and iPhone XR sales are not as strong.
more...
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Case renders and pictures leak for the Samsung Galaxy S10, Huawei P30 and...

Case renders and pictures leak for the Samsung Galaxy S10, Huawei P30 and P30 Pro

Thanks to a tweet from tipster Ice universe , a trio of clear cases have leaked today, revealing information about the camera placement on each model. The Samsung Galaxy S10... Read more ...

Chrome For Android To Get Shortcut That Closes All Tabs

Chrome For Android To Get Shortcut That Closes All Tabs

The more you use your phone's browser, chances are over time you will start to accumulate a bunch of tabs from the various websites that you might have visited. Closing them... Read more ...

Deal: Save up to $330 on various Apple iPad models at B&H

Deal: Save up to $330 on various Apple iPad models at B&H

Apple fans rejoice, as U.S. retailer B&H is now running its end of the year sale, which includes many of Apple's products such as smartwatches and tablets. You can now pick up... Read more ...

FCC passes measure that gives carriers complete control to block texts they...

FCC passes measure that gives carriers complete control to block texts they don't like

The FCC today voted 3-1 along party lines to classify text messaging as an information service. This gives wireless carriers the ability to block texts that they consider to be... Read more ...

Future all-Apple iPhone? Apple may make the modem in-house eventually

Future all-Apple iPhone? Apple may make the modem in-house eventually

Future iPhone components may be more Apple, and less partners and rivals, with a new report indicating the company will invest in making cellular modems in-house. The latest... Read more ...

Deal: Lenovo's 8-inch Smart Display is $100 off at Walmart

Deal: Lenovo's 8-inch Smart Display is $100 off at Walmart

If you missed a Black Friday deal on a product that you wanted badly, chances are you'll be able to get it at the same price by the end of the year. Many U.S. retailers are now... Read more ...

Apple might move Texture into the Apple News app next year as a premium offering

Apple might move Texture into the Apple News app next year as a premium offering

Back in March of this year, Apple acquired magazine subscription app Texture. Dubbed the "Netflix of magazines," the app offers consumers online access to 200 magazines for... Read more ...

IPhone XS/XS Max Best Buy sales data suggests big holiday sales slump

IPhone XS/XS Max Best Buy sales data suggests big holiday sales slump

The iPhone XS and XS Max Multiple reports, supplier revenue declines, and even Apple's own marketing campaigns have all suggested iPhone sales are weak. And now, a compilation... Read more ...

Apple's next iPhone may be even thinner and lighter thanks to new OLED...

Apple's next iPhone may be even thinner and lighter thanks to new OLED technology

As part of Apple's never-ending efforts to make its products thinner and lighter, a new report from ETNews relays that one of Apple's next-gen 2019 iPhone models may include a... Read more ...

Deal: Apple Watch Series 3 price drops to just $230 at Walmart

Deal: Apple Watch Series 3 price drops to just $230 at Walmart

With the launch of the Apple Watch Series 4, the price of the previous generation of smartwatches launched by the Cupertino-based company dropped to quite affordable values... Read more ...