Phone > Device

Apple Using New Strategies To Boost Sluggish iPhone Sales

5 monthes ago   |   By Ubergizmo

There have been quite a few reports recently suggesting that Apple's new iPhones aren't selling as well as the company might have hoped. A new report points out that Apple is now experimenting with new marketing strategies that it has rarely used before in order to reignite sales of the iPhone. The strategies include generous device buyback terms and even discount promotions.
Bloomberg reports that Apple executives have moved some marketing staff from other projects to focus on improving sales of the iPhone. This happened merely a month after the iPhone XS went on sale and close to the...
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Apple changes iPhone marketing tactics amidst reports of slowing sales

Apple changes iPhone marketing tactics amidst reports of slowing sales

5 monthes ago   |   By VentureBeat

In past years, iPhones didn't need to be discounted on Apple's own website, but after reports of iPhone production cuts, Apple is offering deals.
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Tim Cook: Apple won't tolerate white supremacists, conspiracy theorists

Tim Cook: Apple won't tolerate white supremacists, conspiracy theorists

5 monthes ago   |   By Ars Technica

Enlarge / Apple CEO Tim Cook looks on as the new iPhone X goes on sale at an Apple Store on November 3, 2017 in Palo Alto, California.
Apple CEO Tim Cook further condemned white supremacists when he accepted an award from the Anti-Defamation League at an event in New York on Monday. The ADL honored Cook with its first ever Courage Against Hate Award , and the tech CEO took his time on the stage to address Apple's stance against hate speech and what he thinks are tech companies' responsibilities to customers.
"From the earliest days of iTunes, to Apple Music today, we have always...
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Apple Reportedly Reassigned Some Marketing Staff to Work on Bolstering Sales of iPhone XS and iPhone XR

Apple Reportedly Reassigned Some Marketing Staff to Work on Bolstering Sales of iPhone XS and iPhone XR

5 monthes ago   |   By Mac Rumors

Apple moved some of its marketing staff off other projects to focus on bolstering sales of the latest iPhone lineup in late October, around the time the iPhone XR launched, according to Bloomberg 's Mark Gurman.
The report cites an unnamed person familiar with the situation who described the move as a "fire drill" and "a possible admission that the devices may have been selling below some expectations," a concern shared by some analysts and investors. Apple's stock price has plunged nearly 17 percent since November 1.
Apple is certainly marketing the latest iPhones more aggressively than...
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Apple's new active military and veteran discounts price the iPhone from $404

Apple's new active military and veteran discounts price the iPhone from $404

5 monthes ago   |   By Phone Arena

Apple has launched a new program for active military and veterans' discount in a dedicated section of its website. Different from Apple's educational discounts, it still offers 10% off plenty of new gadgets, including iPhones.
The handsets, for instance, start from just $404 for a brand new iPhone 7, and the new iPhone XR can be had for $674 instead of $749. Needless to say, the largest XS Max has the largest absolute discount, bringing it down to a sub-$1000 price which is unattainable for members of the general public.
You have to be an ...
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Apple reportedly reassigned some marketing staff to focus on boosting new iPhone sales

Apple reportedly reassigned some marketing staff to focus on boosting new iPhone sales

5 monthes ago   |   By 9to5Mac

We have already seen Apple aggressively promote trade in bonuses , moves that the company does not typically make in the wake of the release of new iPhones. However, it seems like Apple is working harder than ever to push unit sales this time around.
Bloomberg reports that Apple told some marketing staff to put their work on hold and switch to focusing on iPhone marketing, another sign that iPhone XS and iPhone XR sales are not as strong.
more...
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2019 iPhone 11 models show up in Eurasian database

2019 iPhone 11 models show up in Eurasian database

Like clockwork the past few years, Apple devices have been showing up in the Eurasian Economic Commission regulatory database ahead of their official announcement and... Read more ...

Apple will now let you know when it downgrades your phone's performance

Apple will now let you know when it downgrades your phone's performance

In 2017 Apple admitted it throttles performance speeds on older iPhones , such as the iPhone 6 and iPhone 7 , in order to optimize battery performance on the aging devices, but... Read more ...

Deck-Based Dungeon Crawler ‘One Deck Dungeon' Just Got Updated to Go...

Deck-Based Dungeon Crawler ‘One Deck Dungeon' Just Got Updated to Go Universal on iOS and You Can Buy It for 50% Off for a Limited Time

Handelabra Studios and Asmadi Games brought One Deck Dungeon to iPad around a year ago. The deck-based dungeon crawler played great on the larger screen but as with most games... Read more ...

Walmart's new self-branded Android tablets take on Amazon's Fire family

Walmart's new self-branded Android tablets take on Amazon's Fire family

Whats started as a rumor several months ago has become reality this week: Walmart's new lineup of self-branded Android tablets. Revealed earlier today, the so-called Walmart... Read more ...

Valve launches Steam Chat app for Android and iOS

Valve launches Steam Chat app for Android and iOS

After bringing Steam Link app to gamers and the option play all games from their Steam library on mobile phones, Valve releases another app that's meant to modernized Steam... Read more ...

Deal: Unlocked Apple iPhone X on sale for $200 off at Best Buy

Deal: Unlocked Apple iPhone X on sale for $200 off at Best Buy

Deals that require activation are quite often available at various US retailers. It makes it easier for carriers to enroll more consumers under their banners and helps... Read more ...

Apple Will Notify Customers If iPhone Upgrades Could Lead To Slowdowns

Apple Will Notify Customers If iPhone Upgrades Could Lead To Slowdowns

A couple of years ago, Apple landed themselves in trouble when it was discovered that older iPhones were being throttled via software updates. According to Apple, they... Read more ...

Update coming to improve a disappointing feature on the OnePlus 7 Pro

Update coming to improve a disappointing feature on the OnePlus 7 Pro

After several OnePlus 7 Pro owners complained that the camera on the OnePlus 7 Pro "sucks" on the company's forum (and no, it's nothing like the forum you're thinking of), a... Read more ...

League of Legends smash hit coming soon to mobile

League of Legends smash hit coming soon to mobile

It appears that Riot Games, the developer behind League of Legends, has “succumbed” to Tencent's pressure to bring the game to mobile. Now that China's Tencent Holdings Ltd... Read more ...

Apple agrees to notify iPhone users if iOS updates will affect performance...

Apple agrees to notify iPhone users if iOS updates will affect performance, UK government says

Over a year after the initial issue, Apple is still facing pushback over its decision to slow down older iPhones in conjunction with aging batteries. Today, a consumer watchdog... Read more ...