Phone > Device

Apple Using New Strategies To Boost Sluggish iPhone Sales

2 monthes ago   |   By Ubergizmo

There have been quite a few reports recently suggesting that Apple's new iPhones aren't selling as well as the company might have hoped. A new report points out that Apple is now experimenting with new marketing strategies that it has rarely used before in order to reignite sales of the iPhone. The strategies include generous device buyback terms and even discount promotions.
Bloomberg reports that Apple executives have moved some marketing staff from other projects to focus on improving sales of the iPhone. This happened merely a month after the iPhone XS went on sale and close to the...
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Apple changes iPhone marketing tactics amidst reports of slowing sales

Apple changes iPhone marketing tactics amidst reports of slowing sales

2 monthes ago   |   By VentureBeat

In past years, iPhones didn't need to be discounted on Apple's own website, but after reports of iPhone production cuts, Apple is offering deals.
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Tim Cook: Apple won't tolerate white supremacists, conspiracy theorists

Tim Cook: Apple won't tolerate white supremacists, conspiracy theorists

2 monthes ago   |   By Ars Technica

Enlarge / Apple CEO Tim Cook looks on as the new iPhone X goes on sale at an Apple Store on November 3, 2017 in Palo Alto, California.
Apple CEO Tim Cook further condemned white supremacists when he accepted an award from the Anti-Defamation League at an event in New York on Monday. The ADL honored Cook with its first ever Courage Against Hate Award , and the tech CEO took his time on the stage to address Apple's stance against hate speech and what he thinks are tech companies' responsibilities to customers.
"From the earliest days of iTunes, to Apple Music today, we have always...
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Apple Reportedly Reassigned Some Marketing Staff to Work on Bolstering Sales of iPhone XS and iPhone XR

Apple Reportedly Reassigned Some Marketing Staff to Work on Bolstering Sales of iPhone XS and iPhone XR

2 monthes ago   |   By Mac Rumors

Apple moved some of its marketing staff off other projects to focus on bolstering sales of the latest iPhone lineup in late October, around the time the iPhone XR launched, according to Bloomberg 's Mark Gurman.
The report cites an unnamed person familiar with the situation who described the move as a "fire drill" and "a possible admission that the devices may have been selling below some expectations," a concern shared by some analysts and investors. Apple's stock price has plunged nearly 17 percent since November 1.
Apple is certainly marketing the latest iPhones more aggressively than...
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Apple's new active military and veteran discounts price the iPhone from $404

Apple's new active military and veteran discounts price the iPhone from $404

2 monthes ago   |   By Phone Arena

Apple has launched a new program for active military and veterans' discount in a dedicated section of its website. Different from Apple's educational discounts, it still offers 10% off plenty of new gadgets, including iPhones.
The handsets, for instance, start from just $404 for a brand new iPhone 7, and the new iPhone XR can be had for $674 instead of $749. Needless to say, the largest XS Max has the largest absolute discount, bringing it down to a sub-$1000 price which is unattainable for members of the general public.
You have to be an ...
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Apple reportedly reassigned some marketing staff to focus on boosting new iPhone sales

Apple reportedly reassigned some marketing staff to focus on boosting new iPhone sales

2 monthes ago   |   By 9to5Mac

We have already seen Apple aggressively promote trade in bonuses , moves that the company does not typically make in the wake of the release of new iPhones. However, it seems like Apple is working harder than ever to push unit sales this time around.
Bloomberg reports that Apple told some marketing staff to put their work on hold and switch to focusing on iPhone marketing, another sign that iPhone XS and iPhone XR sales are not as strong.
more...
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AT&T already lets you sign up for Samsung Galaxy S10 pre-order news

AT&T already lets you sign up for Samsung Galaxy S10 pre-order news

AT&T today became the first US carrier to inform customers about the upcoming arrival of the Samsung Galaxy S10 smartphone series. Of course, the Galaxy S10 line hasn't been... Read more ...

Apple Seeds Third Beta of watchOS 5.2 to Developers

Apple Seeds Third Beta of watchOS 5.2 to Developers

Apple today seeded the third beta of an upcoming watchOS 5.2 update to developers, two weeks after seeding the second watchOS 5.2 beta and a month after releasing watchOS 5.1.3... Read more ...

In a two-horse race, Apple finishes sixth with its smart speaker

In a two-horse race, Apple finishes sixth with its smart speaker

The smart speaker market continues to grow by leaps and bounds, according to the latest data from Strategy Analytics. For the fourth quarter of 2018, the three month period... Read more ...

Razer lays off most of its mobile division staff, cancels Razer Phone 3

Razer lays off most of its mobile division staff, cancels Razer Phone 3

Truth be told, we're not sure what Razer would have expected from a niche product like the Razer Phone. Advertised as a gaming phone, the top-tier device faced fierce... Read more ...

Hands-on: Razer Phone 2 gets Android 9 Pie starting next week, here's a...

Hands-on: Razer Phone 2 gets Android 9 Pie starting next week, here's a sneak peek

Android 9 Pie's rollout was pretty slow for a while, but as 2019 goes on it's finally picking up some steam. Next week, Razer will be added to the list of OEMs with updates... Read more ...

Apple releasing third iOS 12.2 and watchOS 5.2 developer betas today

Apple releasing third iOS 12.2 and watchOS 5.2 developer betas today

Apple is releasing iOS 12.2 beta 3 for iPhone and iPad today. The latest beta update should be released over-the-air at the top of the hour. Apple will also release the third... Read more ...

Get over $20 off this Teckin Smart Floor Lamp & control it from your phone

Get over $20 off this Teckin Smart Floor Lamp & control it from your phone

Turn the lights on. Or off. Or somewhere in between. Use coupon code XQE2QMEV during checkout at Amazon to get this Teckin LED Dimmable Smart Floor Lamp for $63.74. That saves... Read more ...

Samsung foldable smartphone is called the Samsung Galaxy Fold

Samsung foldable smartphone is called the Samsung Galaxy Fold

Samsung are holding a press event tomorrow for their new Galaxy S10, they will also release their new foldable smartphone at the event. We have heard lots of rumors about what... Read more ...

Epson Printers Gain Siri Shortcuts Support for Voice-Activated Printing

Epson Printers Gain Siri Shortcuts Support for Voice-Activated Printing

Printer company Epson today announced the launch of voice-activated mobile printing support for Siri , Amazon Alexa, and Google Assistant. With the addition, iOS users can snap... Read more ...

You may want to hold off buying a 5G phone until 2020

You may want to hold off buying a 5G phone until 2020

We know that 5G will officially launch in 2019, but the first 5G phones to hit the market this year could be quickly outshone by 5G devices launched towards the end of 2019 and... Read more ...