Phone > IPhone

Apple is seeking a price cut of nearly 10% for Samsung's OLED displays

5 monthes ago   |   By Phone Arena

Apple is reportedly seeking a price cut from Samsung on the price of OLED panels. Apple's first device to sport an OLED display, the iPhone X, has so far seen much weaker demand than initially anticipated, which has forced Apple to cut orders by up to 50%. One of the main reasons behind this, unsurprisingly, is reportedly the high price of the smartphone.
Now, despite recent reports that claimed Apple's next flagship devices would be even more expensive than the company's current iPhone X, Apple appears to be negotiating a near-10% price cut with Samsung in the hope of cutting costs which, ...
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Apple Seeking OLED Display Price Cut From Samsung Amid Rumors Next iPhone X Will Start at $899

Apple Seeking OLED Display Price Cut From Samsung Amid Rumors Next iPhone X Will Start at $899

5 monthes ago   |   By Mac Rumors

Apple wants to reduce the price it pays Samsung for OLED displays used in current and future iPhone X models, according to DigiTimes .
The report, citing industry sources, claims Apple is requiring Samsung to lower its price to $100 per panel, down around 9.1 percent from the $110 that research firm IHS Markit estimated the iPhone maker paid in 2017.
Rather confusingly, the report first says Apple is negotiating with Samsung about the revised price, but later says it is a requirement.
If the price cut is indeed being forced upon Samsung, then Apple likely feels confident in its ability to...
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Share prices of Apple suppliers fall on ‘deeper trough' of iPhone X sales

Share prices of Apple suppliers fall on ‘deeper trough' of iPhone X sales

5 monthes ago   |   By 9to5Mac

The share prices of three Apple suppliers have fallen after one of them warned that its revenue from ‘a major customer' would be below expectations...
more...
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Apple Reportedly Trying To Get Samsung To Lower Price Of OLEDs

Apple Reportedly Trying To Get Samsung To Lower Price Of OLEDs

5 monthes ago   |   By Ubergizmo

Recently it was reported that Apple might not be able to source OLED panels from LG due to the company apparently not being able to meet production targets. As a result it was reported that Apple might have to go back to relying on Samsung, which therein lies a problem because if the reports are accurate, Samsung charges a premium for its OLED panels. The good news is that Apple could be looking for a way to cut costs because a report from DigiTimes has revealed that Apple is negotiating with Samsung on OLED prices where Samsung might only charge Apple $100 per panel versus $110. Apple is...
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Apple reportedly seeking OLED price reduction from Samsung in run-up to this year's iPhones

Apple reportedly seeking OLED price reduction from Samsung in run-up to this year's iPhones

5 monthes ago   |   By 9to5Mac

Supply-chain sources say that Apple is in negotiations with Samsung for lower pricing on the OLED screens the Korean company is making for this year's iPhones.
The request for price reductions comes as no surprise to the industry as the OLED panel accounts for about one-third of the total production cost of an iPhone X and has been pinpointed as a key factor contributing to the lackluster sales of Apple's first OLED model, said the sources.
Apple's negotiating position appears to have both strengths and weaknesses at present...
more...
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