Phone > Productivity

Apple won't let the bad guy in movies use an iPhone, director reveals

1 month ago   |   By BGR

Here's one of those bits of news that's going to make a rock-ribbed portion of you out there shake your head in disgust and wag your finger as a result of once again having deeply-held beliefs confirmed. The other half of you will no doubt read this and greet it with a barely enthused shrug of the shoulders. Are you ready? Here goes:
Apple is apparently so conscious of how its brand is portrayed in pop culture, that it has an actual agreement for movie directors stipulating that, no, you may not allow the bad guy in your production to use an iPhone. Give him an Android, whatever other...
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Star Wars director says Apple doesn't allow bad guys to use iPhones

Star Wars director says Apple doesn't allow bad guys to use iPhones

1 month ago   |   By Phone Arena

Apple is one of the most valuable brands in the world and that's the result not only of successful products but decades of carefully planned marketing strategy. One way Apple likes to slip into people's attention is through movies and TV shows.
The company is known for giving Apple products for studios to use in their productions but it turns out, they come with some interesting conditions attached.
One of which we just learned about from director Rian Johnson. You might know him from Star Wars Episode VIII: The Last Jedi, but of course, there are no iPhones in the Star Wars universe. ...
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Director Rian Johnson: Apple Doesn't Let Bad Guys Use iPhones on Camera in Movies

Director Rian Johnson: Apple Doesn't Let Bad Guys Use iPhones on Camera in Movies

1 month ago   |   By Mac Rumors

In an interview with Vanity Fair today, Rian Johnson, who directed the popular movie "Knives Out," shared an interesting tidbit about iPhone product placement deals for films. Apple, he says, allows iPhones to be used in movies, but bad guys aren't allowed to have iPhones on camera.
The relevant passage starts at 2:50 into the video
Also another funny thing, I don't know if I should say this or not... Not cause it's like lascivious or something, but because it's going to screw me on the next mystery movie that I write, but forget it, I'll say it. It's very interesting.
Apple... they let...
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