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Spotify plans to rollout a feature giving members of its free tier unlimited ad skips

2 monthes ago   |   By Phone Arena

Spotify and Apple Music are almost joined at the hip. The two music streamers have the same pricing, but disconnect when it comes to a free, ad-supported tier. Spotify has one, Apple Music doesn't. On the other hand, Apple does offer a one-time free three-month trial of its streaming music platform, and Spotify doesn't. Recently, we told you that Spotify has approximately 184 million members globally. Of that total, 101 million use the free ad-supported tier even though the features are limited compared to the premium paid version of the service (view the image at the top of this...
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Spotify Testing Way for Free Tier Users to Skip Ads 'Any Time They Want'

Spotify Testing Way for Free Tier Users to Skip Ads 'Any Time They Want'

2 monthes ago   |   By Mac Rumors

Spotify has begun a test for select users in Australia, allowing free tier listeners to skip "any" audio and video ads that they come across "as often as they want," according to a new report by Ad Age. Currently, users who don't pay for a Spotify Premium subscription have to listen to ads and can't skip them.
Spotify's head of partner solutions, Danielle Lee, explained that unlimited ad skipping is something the company is interested in because it will allow users to hear or watch only the ads they are interested in. As such, Spotify will know which ads each user lets play to the end...
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