Phone > Strategies

IPhone Storage is 'Absolutely the Most Profitable iPhone Feature' says Analyst

2 monthes ago   |   By Mac Rumors

A new report out this morning by Bloomberg 's Mark Gurman and Ian King takes a look into Apple's pricing strategy for the storage capacities on the iPhone XS and iPhone XS Max. Specifically, Bloomberg says that the biggest upsell for the iPhone XS and XS Max is the new 512GB storage option, which will help Apple make $134 more per iPhone than the 64GB option.
512GB is the highest storage capacity that Apple has yet to release on an iPhone, and the company charges customers a lot more for NAND storage chips than it pays suppliers. IHS Markit analyst Wayne Lam explains that storage costs...
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More tests confirm faster data speeds of iPhone XS on both Wi-Fi and LTE

More tests confirm faster data speeds of iPhone XS on both Wi-Fi and LTE

2 monthes ago   |   By 9to5Mac

Further tests have confirmed early suggestions that the new radio tech in the iPhone XS significantly boosts data speeds on both Wi-Fi and LTE when compared to last year's iPhone X.
Not all the real-life tests produced the dramatic gains reported in the first test, however...
more...
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The best charging pads for the new iPhones

The best charging pads for the new iPhones

2 monthes ago   |   By iMore

If you're planning on picking up an iPhone XS or iPhone XS Max, a wireless charging pad is a great companion to get along with it. Wireless charging offers the convenience of being able to just set your iPhone down on a pad to charge without having to fumble with a Lighting cable. These are some of our favorite wireless chargers that you can get right now.
Apple approved
Mophie Wireless Charge Pad
This product was specifically developed with the iPhone X in mind, and it will work great with the iPhone XS, iPhone XS Max, and iPhone XR. It supports fast charging up to 7.5W, and its rubber...
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Best leather cases for the iPhone XS Max

Best leather cases for the iPhone XS Max

2 monthes ago   |   By iMore

There is nothing like the look, texture, and even smell of leather. Genuine leather develops a patina over time, and true leather aficionados know that this only means it's getting better with age. While your leather case ages beautifully, you want it to prevent your iPhone from aging. Here are some of the best leather cases for the iPhone XS Max.
Slim and elegant
Mujjo Full Leather Case
This beauty fully encases your iPhone XS Max in full-grain, vegetable-tanned leather while maintaining a slim profile to show off the lines of the phone. Even the buttons are covered in leather and fully...
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The 10-point iPhone XS and iPhone XS Max review: Modest steps forward

The 10-point iPhone XS and iPhone XS Max review: Modest steps forward

2 monthes ago   |   By VentureBeat

REVIEW: Apple's iPhones have steadily become more predictable, and this year's iPhone XS and iPhone XS Max are as iterative as flagship phones get: a modest “S” update to last year's iPhone X, plus a bigger but otherwise identical version that drops the name “Plus” in favor of the gaudier suffix “Max...
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Don't crack your iPhone XS screen - get a screen protector

Don't crack your iPhone XS screen - get a screen protector

2 monthes ago   |   By iMore

Congratulations, you just got a shiny new iPhone XS in your hands! But now comes the tough part - protecting that gorgeous new phone. Whether you want to go naked or put a case on it, you should always have at least a screen protector to keep that glass panel safe and sound. Here are our top recommendations.
Best value and quality amFilm Tempered Glass Screen Protector amFilm provides three high-quality tempered glass screen protectors for just $15 on Amazon, and we've seen them on sale for even less. You also get a microfiber cloth, dust removal stickers, three alcohol cleaning wet wipes...
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Tim Cook Shares Photos Shot on iPhone XS by New Owners

Tim Cook Shares Photos Shot on iPhone XS by New Owners

2 monthes ago   |   By Mac Rumors

Apple CEO Tim Cook marked the launch of the new iPhone XS and iPhone XS Max this weekend by tweeting out a series of photos that were all taken by Apple users on the new line of iPhones.
First was an image posted by photographer Erin Brooks , who captured her image using the iPhone XS and edited it in Adobe Lightroom on iOS.
Photo via Erin Brooks
Next was a photo shot on iPhone XS by Yuntao Lu at the Museum of Flight in Seattle, Washington. As a comparison, Lu managed to capture an image with a similar angle and lighting conditions on the iPhone 6s Plus one year prior.
Taken on iPhone XS...
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Apple's macOS Mojave software update is expected to land today

Apple's macOS Mojave software update is expected to land today

2 monthes ago   |   By Geeky Gadgets

Apple is expected to release their new macOS Mojave software update today. The company also recently released their new iOS 12 software update along with their new iPhone XS handsets. Apple announced at their iPhone event that Mojave will be released on the 24th of September. Apple's macOS Mojave was first revealed back at their...
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Apple estimated to make $134 more profit per phone on 512 GB iPhone XS compared to base model

Apple estimated to make $134 more profit per phone on 512 GB iPhone XS compared to base model

2 monthes ago   |   By 9to5Mac

Data reported by Bloomberg indicates that Apple is estimated to make around $134 more profit per phone on the 512 GB models of the iPhone XS and iPhone XS Max, than the 64 GB base models. Apple charges a $350 premium for the 512 GB model, but the report claims that the jump in storage only costs Apple $132 in memory component costs.
Higher-storage options are easy ways for Apple to push the profitability of its devices and it's a tactic the company has exploited for many years. With the 2018 line, it has pushed even further down that path.
more...
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Apple Watch Series 4 teardown: major design leap, iPhone level repairability, more battery

Apple Watch Series 4 teardown: major design leap, iPhone level repairability, more battery

2 monthes ago   |   By 9to5Mac

Following its teardown of the iPhone XS and XS Max , iFixit has now taken its blades and tri-point screwdrivers to the Apple Watch Series 4 - and was impressed by what it found.
The company said that the internals reveal a major design leap, living up to Steve Jobs' oft-told story about painting the back of the fence even though no-one will ever see it...
more...
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Invest in your iPhone XS with these amazing accessories

Invest in your iPhone XS with these amazing accessories

2 monthes ago   |   By iMore

Good news: all of the accessories created for the iPhone X will be compatible with the iPhone XS as well. That doesn't mean you can't invest in some new ones though! Here are some of our favorite accessories to trick out your new iPhone.
High-end headphones
Bose QuietComfort
If you really want to treat yourself, pick up a pair of these Bose headphones. They're noise-canceling, Bluetooth-enabled, and offer 20 hours of wireless listening time off of a single charge. They're even Alexa-enabled if that's your thing.
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More drop tests of iPhone XS reveal mixed results, sketchy sapphire claim

More drop tests of iPhone XS reveal mixed results, sketchy sapphire claim

2 monthes ago   |   By 9to5Mac

Apple claimed during the iPhone XS event that its new flagship models use ‘the most durable smartphone glass in the world,' and it of course wasn't long before people started putting that claim to the test.
One early test seemed encouraging, showing the new phones acquitting themselves well. But subsequent tests reveal mixed results...
more...
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Apple Watch 4 gets taken apart by iFixit

Apple Watch 4 gets taken apart by iFixit

2 monthes ago   |   By Geeky Gadgets

We previously saw a teardown of the new iPhones from iFixit and now it is the turn of the new Apple Watch 4. The new Apple Watch Series 4 has had a range of upgrades over the previous model, this includes a new larger display and more. The watch comes in two sizes 40mm and...
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New Belkin Boost Up iPhone XS and Apple Watch wireless charging dock

New Belkin Boost Up iPhone XS and Apple Watch wireless charging dock

2 monthes ago   |   By Geeky Gadgets

Belkin has announced this week that two new charging devices will be available during November and December 2018 taking the form of the Belkin Boost Up and Belkin PowerHouse. The PowerHouse will be launching during November 2018 and will be priced at $100 and offers a wired charging solution for both your iPhone and Apple...
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IPhone XS and XS Max Survive Liquid Dunk, but Shatter Immediately in Drop Test

2 monthes ago   |   By Mac Rumors

Following new iPhone releases, the devices are always subjected to a range of durability tests, and the iPhone XS and XS Max are no exception. Over the weekend, warranty company SquareTrade conducted several tests on the two new smartphones, checking Apple's claims of IP68 water resistance and more durable glass.
According to Apple, the iPhone XS and XS Max are using "the most durable glass ever in a smartphone" and have improved IP68 water resistance, meaning they can withstand water up to two meters deep for approximately 30 minutes.
In SquareTrade's tests, the two iPhones stood up well...
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Apple's New iPhone XS Max In Action

Apple's New iPhone XS Max In Action

2 monthes ago   |   By Geeky Gadgets

We have seen some drop test videos, waterproof test videos, torture test videos of the new iPhone XS and iPhone XS Max and now we have a hands on video of the new handset. The video below from the guys over at MacRumors gives us a good look at Apple's new iPhone XS Max and...
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Lawsuit says Apple lied about the new iPhone XS screen size and resolution...

Lawsuit says Apple lied about the new iPhone XS screen size and resolution, but it's wrong

Being among the biggest names in the tech industry, Apple often has its new products held under tight scrutiny. There's certainly nothing wrong with that - devices that cost a... Read more ...

Lenovo Z5 Pro GT smartphone has 12GB of RAM

Lenovo Z5 Pro GT smartphone has 12GB of RAM

We saw the new Lenovo Z5s earlier and now we have details on another handset, the Lenovo Z5 Pro GT. The handset comes with a 6.39 inch AMOLED display that features a Full HD+... Read more ...

‘Tropico' from Feral Interactive Is Out Now on iPad with an iPhone Version...

‘Tropico' from Feral Interactive Is Out Now on iPad with an iPhone Version Coming Next Year

Rejoice because Tropico for iPad from Feral Interactive is finally available on the App Store. Over the last few weeks, we've been seeing more of the port with a lengthy... Read more ...

IOS 12.1.2 now available to download on iPhone and iPad

IOS 12.1.2 now available to download on iPhone and iPad

Less than two weeks after the last significant iOS 12 update - one which brought a wide variety of new features and changes to the platform - Apple has returned with a smaller... Read more ...

Qualcomm accuses Apple of 'flouting the legal system' with insufficient iOS...

Qualcomm accuses Apple of 'flouting the legal system' with insufficient iOS update

Longtime business partners Apple and Qualcomm have been embroiled in increasingly ugly legal battle for almost two years now, and just in case the conflict wasn't complicated... Read more ...

Qualcomm Claims Apple is Still Violating Chinese Court Order Despite...

Qualcomm Claims Apple is Still Violating Chinese Court Order Despite Software Update to Remove Patented Features

Qualcomm on December 10 scored a victory in its ongoing legal battle with Apple after winning an import ban on the iPhone 6s through the iPhone X. The ban was enacted after a... Read more ...

T-Mobile will give you a free iPhone XR, OnePlus 6T or Galaxy S9 under...

T-Mobile will give you a free iPhone XR, OnePlus 6T or Galaxy S9 under certain conditions

T-Mobile has a great deal as the holiday shopping season winds down. Follow certain conditions and you can end up with a free OnePlus 6T, Apple iPhone 8, Apple iPhone XR, LG G7... Read more ...

Apple releases iOS 12.1.2 to exterminate bugs messing with eSIM and cellular...

Apple releases iOS 12.1.2 to exterminate bugs messing with eSIM and cellular connectivity

Apple today released iOS 12.1.2, a minor update that exterminates some bugs for iPhone users. According to the changelist, the update takes care of an issue that prevents some... Read more ...

T-Mobile launches eSIM support for iPhones, here is how to enable it

T-Mobile launches eSIM support for iPhones, here is how to enable it

As expected, T-Mobile announced earlier today it is now offering iPhone owners the option to enable eSIM support via a new app they need to download. The new eSIM app allows... Read more ...

Deal: Google Pixel 3 and 3 XL are $300 cheaper at Best Buy

Deal: Google Pixel 3 and 3 XL are $300 cheaper at Best Buy

Have you noticed that it doesn't have to be Black Friday or Cyber Monday in order to find a high-end phone at a great price? Case in point: Best Buy currently lets you save no... Read more ...