Productivity

How Product Managers Can Better Understand Their Customers

11 days ago   |   By Apptentive

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. To achieve that goal, one of the first questions you need to ask yourself is, “Do I understand what my customers want?” Once you're dialed into the voice of your customer, engagement and revenue will follow.
In order to move the needle, you need to listen-and we mean really listen-to customer feedback. During the webinar, Michael Fountain, Director of Product at...
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