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Lexus creates the world's first filmed advert entirely scripted by AI

3 monthes ago   |   By Tech Radar

Is there such a thing as the perfect advertisement? We've all got our own personal favourites, but Japanese car manufacturer Lexus has taken things up a notch or two by scripting its latest advert using artificial intelligence. And where better to unveil this unorthodox idea than during London's Social Media Week activities held at the Queen Elizabeth II Conference Centre recently, just across from Westminster. The commercial, Driven by Intuition, is being used as part of the launch campaign for the new Lexus ES executive saloon and was shot by director Kevin Macdonald, whose credits...
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