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Apple's latest keynote proves we still don't know what to do with augmented reality

Posted On: Jun 25, 2018   |   Posted By: Phone Arena

Apple's latest keynote proves we still don't know what to do with augmented reality

Apple's Craig Federighi during WWDC 2018; a virtual electric guitar sitting on the table next to him.
Apple has been one of the bigger proponents of augmented reality , but the company is still struggling to find a solid reason why the consumer should care about this nascent tech.
As modern virtual reality started making its baby steps a few years ago, Apple clearly articulated its belief that AR, not VR, will be a staple technology in our future. This vision made perfect sense back then, and it still ...

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