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Healthcare industry spends $30B on marketing-most of it goes to doctors

2 monthes ago   |   By Ars Technica

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Talk with your doctor... It's a common refrain at the end of any drug advertisement or disease awareness campaign. Ostensibly, it seems like a responsible suggestion. Talking with your own, trusted doctor can help determine if a new drug really is right for you, or if you may be suffering from an undiagnosed disease. You shouldn't just take the word of the drug company behind that drug ad or awareness campaign, of course .
But the suggestion to consult with your doctor may not be as innocent as it seems. The drug company likely got to your doctor first.
Of the nearly $30 billion...
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