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Business Values Our Data. Why Don't We? - Geek News Central

1 month ago   |   By Geek News Central

Organisations love information about you. Everywhere you go, it's sign up here, tell us about this and what do you think about that? Trust me, businesses aren't interested in you for altruistic reasons: they either want to sell you stuff, or sell your information to other businesses who want to sell you stuff. Your information has value to them and they want it.
An email from a major UK hotel chain arrived in my inbox the other day, offering me an annual birthday gift in exchange for updating my profile with my date of birth. I imagine the gift will be a discount on a hotel stay around the...
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