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Emails show Apple's internal debate over showing ads in the App Store

6 days ago   |   By 9to5Mac

Apple has slowly been expanding the amount of advertising in the App Store, first with Search Ads in results, and more recently with an ad slot in the “Suggested” area of the App Store Search tab. New emails made public as part of the Apple vs. Epic legal battle, seen by 9to5Mac , offer a look at Apple's internal debate over whether or not to roll out ads to the App Store.
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Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

6 days ago   |   By Mac Rumors

Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, ‌Epic Games‌' CEO Tim Sweeney continued his testimony against Apple.
Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney confirmed that Apple's 30 percent cut is also the "most prevalent rate" that other platforms charge.
Microsoft, Sony, and Nintendo all take a 30 percent cut from ‌Epic Games‌ on their platforms and require...
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Epic CEO says he would have taken a special App Store deal if Apple had offered

Epic CEO says he would have taken a special App Store deal if Apple had offered

6 days ago   |   By 9to5Mac

The Apple vs. Epic trial continued today , with Epic CEO Tim Sweeney testifying and facing cross-examination from Apple's lawyers. Sweeney was pressed on Epic's business model, the company's relationship with the likes of Microsoft and Sony, and more.
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Apple inviting developers to appear in new prominent App Store ad slots

Apple inviting developers to appear in new prominent App Store ad slots

6 days ago   |   By 9to5Mac

Following a couple reports that Apple was planning this expansion, Apple today notified developers that they can sign up for their app to be advertised on the main page of the App Store's Search tab.
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